Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing
The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module…
Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing
Rutgers Continuing Education Center at Atrium 300 Atrium Dr, Somerset, NJ, United StatesSearch Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads…
Personalized Digital Experiences – Rutgers Business School Mini-MBA™️ Digital Marketing
Rutgers Continuing Education Center at Atrium 300 Atrium Dr, Somerset, NJ, United StatesThe great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business…
HSMAI 2019 Digital Marketing Trends
HYATT Centric Arlington, Arlington, VA 1325 Wilson Blvd., Arlington, VA, United StatesTracking trends is one of the best ways to stay informed and aware in the industry, and becomes more important every year as technology and expectations grow and change. 2019 is certainly no exception, so Tim Peter is heading out to HSMAI’s DC chapter to talk about trends in digital marketing for this coming year. As…
HSMAI Digital Marketing Strategy Conference Breakout Session: Making Your Integrated Marketing Work: Trends and Tools to Maximize Results
New York Marriott Marquis 1535 Broadway, New York, NY, United StatesYour guests don't rely on only one channel when making their booking decisions. And integrating your advertising, public relations, and digital marketing — designing them to ensure that all messaging and communications strategies are consistent across all channels and are centered on your customer's needs — is no small feat. But when done successfully, integrated…