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Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

The Heldrich Hotel 10 Livingston Ave, New Brunswick, NJ, United States

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads…

Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing

The Heldrich Hotel 10 Livingston Ave, New Brunswick, NJ, United States

The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module…

HSMAI Digital Marketing Strategy Conference Breakout Session: Data: The Crown Jewels—Maximizing Data to Put Personalization to Work for Your Property

New York Marriott Marquis 1535 Broadway, New York, NY, United States

Tim Peter, President of Tim Peter & Associates, will speak at the 2016 HSMAI Digital Marketing Strategy Conference about the importance of personalization to your hotel marketing efforts. Providing personalized experiences for your guests throughout their journey can drive increased satisfaction for them and increased profits for you. But if you're just getting started with…

Digital Transformation Workshop – Private Client

Client Site - Paris Paris, France

Navigating the fragmented consumer marketplace seems to get more challenging every year. With the rise of mobile and social, your customers increasingly dominate the conversation about your brand and business—if they’re talking about you at all. Digital expert Tim Peter leads a hands-on workshop to help you develop the right strategy and tactics necessary to…

Digital Transformation Workshop – Private Client

Client Site - São Paulo São Paulo, Brazil

Navigating the fragmented consumer marketplace seems to get more challenging every year. With the rise of mobile and social, your customers increasingly dominate the conversation about your brand and business — if they’re talking about you at all. Digital marketing and strategy expert Tim Peter leads a hands-on workshop to help you develop the right…

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