Through this program, participants will learn how to maximize social media campaigns and create effective strategies to capitalize on the growing use of social networks in reaching their customers.

Key topics include:

• Analyzing social media marketing opportunities
• Exploring the behavioral and psychological factors that drive social media
• Understanding how to form and optimize social networks
• Designing effective communication strategies of social networks
• Implementing measurement strategies to track and measure the ROI of social media
• Discovering new social media technologies and learning how and when to employ them

Part of the Rutgers Business School Mini-MBA™: Social Media Marketing Certificate Program. Click here for program details or click here to enroll.