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HSMAI Digital Marketing Strategy Conference Breakout Session: Making Your Integrated Marketing Work: Trends and Tools to Maximize Results

January 23, 2019 @ 2:30 pm - 3:15 pm

Your guests don’t rely on only one channel when making their booking decisions. And integrating your advertising, public relations, and digital marketing — designing them to ensure that all messaging and communications strategies are consistent across all channels and are centered on your customer’s needs — is no small feat. But when done successfully, integrated marketing creates a seamless, welcoming experience for guests to interact with the hotel/brand/enterprise.

The panel, including Adrian Awards winners in the integrated marketing category, will share:

  • Lessons learned about evolving channel mix and new traffic sources to grow your direct revenues.
  • Insights on the tools that make integrated marketing possible and manageable – how they work, and the your results you can expect to see.
  • Quantitative conversion trends and data.

Details

Date:
January 23, 2019
Time:
2:30 pm - 3:15 pm
Event Category:
Event Tags:
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Website:
https://www.hsmai.org/DigitalSchedule

Venue

New York Marriott Marquis
1535 Broadway
New York, NY 10036 United States
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