Tim Peter, President of Tim Peter & Associates, will speak at the 2016 HSMAI Digital Marketing Strategy Conference about the importance of personalization to your hotel marketing efforts. Providing personalized experiences for your guests throughout their journey can drive increased satisfaction for them and increased profits for you. But if you’re just getting started with personalization, where do you begin? What should you focus to make the most of your time and resources? How can you put your data to work for you to achieve these benefits? Tim Peter will review best practices around your people, processes, and platforms to put your guest data to work for you and gain the greatest benefits available for your efforts.