The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet.

However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module Digwork more effectively.

Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.