Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.
The Single Most Effective Way to Improve Your Brand’s Digital Marketing (Updated: 2017/08)
One tactic will improve your conversion rates and revenues more than any other. What is it? Read on and see.
Mind Your "P’s and Q’s" (Updated August, 2018)
Reviews matter when your guests make their purchase decision. How much? A lot. Here's why.
Is Google Destined to Win?
Google seems poised to win in the online travel space. But is that definitely going to happen? No. And here's why.
The More Things Change…
Steve Ballmer announces his retirement. Expedia and Travelocity hook up. Think the game has changed? I do.