Who Owns Your Customer?
Who owns your customer? You’d think, by definition, you do. It sure seems like a reasonable assumption, right? After all, you’ve established a dialogue with people interested in your products…
The Simple Truth About Net Neutrality for Your Brand and Business
I don't know about you, but I grew up in an era when we were taught to avoid talking about religion, sex, and politics in business contexts—never mind that these…
What Amazon’s Mobile Wallet Failure Can Teach You
Long-time readers know that I think mobile wallets represent a transformative experience driving e-commerce in 2015 and beyond. Just this week, I took a deep look at exactly why mobile…
What’s Up With Google’s Latest Mobile Wallet Move?
Mobile wallets represent one of the key drivers of e-commerce growth in the coming year. Up until the introduction of Apple Pay, few simple methods existed to allow your customers…
The Shocking Truth About Millennials and Digital Media
What new data about millennials and digital media tells you - and doesn't - about your customers, today and tomorrow.