Marketing vs. Math
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…
The Mobile Commerce Myth – Thinks Out Loud Episode 111
The Mobile Commerce Myth - Headlines and Show NotesMobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales -- Search Engine Land US Online Shoppers’ Attitudes to Mobile…
The Simple Truth About Net Neutrality for Your Brand and Business
I don't know about you, but I grew up in an era when we were taught to avoid talking about religion, sex, and politics in business contexts—never mind that these…
We’ve Reached Another Mobile and Millennial Milestone
Interesting data from Marketing Charts about another mobile and millennial milestone that shows "Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%)…
Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business
How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” According to the Economist,…