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Strategy

Screenshot of Big Tech's stock prices on Google Finance to highlight Big Tech's market power
Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)

Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) Big Tech announced their earnings for Q2 2024 and, to be honest, not…

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MidJourney generated image of marketer overwhelmed by amount of work and number of marketing channels to illustrate the idea of trying to diversify her company's marketing mix.
Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)
Artificial Intelligence (AI), Digital Transformation, E-commerce, Leadership, Marketing, Podcast, Social Media, Strategy

Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…

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MidJourney generated image of two people talking in a hotel lobby overseen by a virtual person to illustrate the idea that AI and Big Tech are both enablers and threats to your business
How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)

Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business…

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MidJourney generated image of a group of diverse people standing in line to illustrate the challenge of acquiring customers as the media landscape continually gets bundled and unbundled
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Artificial Intelligence (AI), Marketing, Podcast, Social Media, Strategy

Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)

Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…

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