Strategy Archives

Are we all just chasing windmills?

William Kamkwamba offers a lesson on entrepreneurship, persistence and the importance of chasing "impossible" dreams.

Google has built a lot of brands over the last decade. But, whose brand does Google really want to build? I take a look.

How long have you been involved with internet marketing? Bet it's not that long in real terms.

Building a marketing strategy isn't about tools and technology. It's about people. And it always has been.

Google wins a battle against antitrust concerns. But is the search giant ready for the war that's coming?