Revisiting Day One — Today is a New Day (Thinks Out Loud)
We've officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
Given all the bad news and bad actors we're seeing pop-up on social lately, it's fair of you to ask if social media is anti-social for your brand now. So,…
Revisiting Does Marketing Have a Future?
Would you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me…
Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
As I noted a week ago, if you're like most companies, you're about to start planning your strategy for next year. You started with a health check to assess where…