Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
What is the point of technology? Does it exist solely for its own sake? Of course not. It's to make our customers' lives better. It's really that simple. Which, happily,…
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here's a bigger question: Why should…
How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We've got lots of names for the "bad guys" in our marketing story. They are…
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn't be happier about that. This podcast, and podcasting more generally, have been a huge component…
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Don't let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I'm being honest. Her concerts have not only made her a ton…