Why Mobile Will Bring Back Branding – Thinks Out Loud Episode 50
Mobile leads to internet everywhere which leads to search everywhere which leads to increased importance of branding.
Google Makes it Easier for Guests to Book From Mobile. Do You? (Travel Tuesday)
Google adds mobile payments to Hotel Finder. Here's what it means for your hotel.
Why Isn't Social Working? – Thinks Out Loud Episode 49
Social isn't performing for advertisers. That's clear. But why not? The answer might surprise you.
Why You Don't Want to Be the Amazon of Anything
Amazon is the leader in e-commerce. Apple leads in consumer devices. Google in advertising platforms. Why doesn't that translate for you?
3 Myths of Online Distribution Hurting Hotels (Travel Tuesday)
Hotels should work with OTA's, not against them. But that doesn't mean turning distribution over to OTA's completely.