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Woman holding hands in heart position to illustrate the idea of Taylor Swift's playbook for bypassing gatekeepers and reaching fans directly.
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
content marketing, Marketing, Podcast, Social Media, Strategy

What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)

Don't let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I'm being honest. Her concerts have not only made her a ton…

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Screenshot of Google's Search Generative Experience to illustrate the idea of escaping Big Tech's web
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Artificial Intelligence (AI), content marketing, Customer Experience, Google, Podcast, Strategy

Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)

Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…

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Diverse team collaborating around a table to illustrate the idea of social media for your business
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
content marketing, Facebook, Podcast, Social Media, Social Selling, Strategy

Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)

Given all the bad news and bad actors we're seeing pop-up on social lately, it's fair of you to ask if social media is anti-social for your brand now. So,…

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