What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did…
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
Artificial intelligence is already driving massive changes for Big Tech. It's driving massive change for search engines and search marketing. It's going to drive massive changes for your customers' behaviors.…
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
Big Tech relentlessly seeks to get between you and your customers. They spin the web... and we get caught in it. How can you build a brand that customers want…
Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401)
We're taking a look at Big Tech's earnings for Q3, 2023, as we do every quarter. But, after listening to the calls and reading the transcripts, one question keeps coming…
Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
What is the point of technology? Does it exist solely for its own sake? Of course not. It's to make our customers' lives better. It's really that simple. Which, happily,…