Is the social, mobile web too small to care about?
The mobile web is going to be huge. Same with social on mobile. What can you do now? Read on.
What the Marines can teach you about social media marketing (Guide to Small Business E-commerce Strategy)
Think social media marketing doesn't work? The Marines don't. Here's how they get maximum value.
How well connected is your brand?
During our discussions over the last couple weeks about whether social marketing is ready for business, I mentioned how you can "...test the viability of Twitter, Facebook, LinkedIn, widgets or…
How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy)
Most people think you can't sell or market inside social networks. You can. Here's how.
Are the critics right? Is social marketing not ready for business?
Social marketing is getting its share of criticism these days. Some of it is justified. How do you know whether to believe the critics or not?