The 4 Rules of Social Marketing for Hotel Marketers (Travel Tuesday)
Want to be more effective at marketing your hotel on social? Check out these 4 rules of social media marketing for hospitality.
How to Use Emotion and Storytelling in Digital Marketing (Travel Tuesday)
Want to really capture your customers' business? Then you need to capture their hearts, too.
Will Review Sites Be the Death of Brands?
Do brands matter anymore? Or do review sites make them irrelevant? It's a little complicated, but here's what you need to know.
What's the State of Hotel Reputation Management? (Travel Tuesday)
Hotel, hospitality, and travel marketing increasingly depends on managing your online reputation. Recent data helps illustrate why that is and how you can use it to your advantage.
Top 5 Social Media Trends for 2014
Guest editor Megan Totka is back with a great look at 2014 social media trends.