Thinks Out Loud Episode 18: How to Handle a Social Media Dust-up
This week's Thinks Out Loud episode looks at how to handle a social media firestorm, when it's appropriate to respond, and when you're best off keeping things quiet.
How to Pwn Social Media Like Marco Rubio and Poland Spring
Marco Rubio and Poland Spring did a great job of branding on Twitter, by doing almost nothing at all. What you can learn from them.
Can Facebook Deliver Sales?
Zappos says Facebook delivers visits and sales. What you can learn from them.
Agile Marketing in Real-Time: Oreo Shows How It's Done During the SuperBowl
Oreo's tweet heard 'round the world during the Superbowl offers a valuable lesson to any brand. Here's what it is.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.