Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440)
Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them…
How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…
Why Google Keeps Winning. And How You Can Win Too. (Thinks Out Loud Episode 263)
Google keeps wining in the marketplace. You see this everyday. If you're like most businesses, you rely on Google for 40% to 60% of your traffic or more. They're the…
Why Priceline Believes in the Death of Search Engine Optimization (Travel Tuesday)
Want to know one cause for the rising cost of guest acquisition? Look no further than the declining prominence and effectiveness of natural search as Google increasingly places paid ads…