Revisiting Does Marketing Have a Future?
Would you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me…
Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
As I noted a week ago, if you're like most companies, you're about to start planning your strategy for next year. You started with a health check to assess where…
How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388)
We're solidly in the dog days of summer. And, we all know that it's almost time to start planning our 2024 business and marketing strategies. And to start that process,…
The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well... maybe not.…
Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385)
Apple unveiled its Vision Pro augmented reality/virtual reality/artificial intelligence-powered headset a few weeks ago. It looks... interesting. It might be a dumb product, one that no one needs or wants.…