Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what…
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…
AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent…
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…
