Can this be right?
Seth Godin has a link to new data from MarketingVox that simply blows my mind. In fact, I cannot imagine this is possible. The basic point is that two sites,…
Here's a great way to engage your customers
Clickz.com has an article about a web preview of "A Scanner Darkly." I think this is, to quote those ubiquitous Bass Ale commercials, brilliant. I'll explain why, in the same…
Apparently, the Internet isn't a "mass medium.” Of course, that’s wrong.
Can you believe this? Some folks out there actually believe that the Internet isn't a mass medium. According to one line in the report, "marketers will actually find traditional media…
Economist article on Internet as marketing medium
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurableInternet advertising | The ultimate marketing machine | Economist.com The one flaw in the…
Another traditional marketer failing to see the future bearing down on him..
This one was too good to pass up. This guy thinks people would rather watch commercials than not. Um. Not. All the goood commercials are available on YouTube, anyway. Why…