Marketing

One of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all the fun, I wanted to…

A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…

Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution,…

OK, so this is a couple weeks old, but it's definitely still worth mentioning. Steve Rubel recently wrote about the coolest thing I've seen in the last year. A few…