Marketing

I haven't seen any great commercials so far. Thought the "Letterman/Winfrey" commercial was laugh out loud funny, but I don't think anyone's talking about it tomorrow. The "Bud Light -…

How solid are your math skills? How about statistics? Increasingly, marketers do their best work, not with creative and copy, but with spreadsheets and segments. Mike Moran - who you…

If actions speak louder than words, this is deafening. Simply brilliant. Now for the question: Do you pay more attention to your actions or your words? Care to re-think that…

The music choices brands - and bands - make kill me. Ohio State's selection of the theme from Titanic during the halftime show of the NCAA Championship game - a…

I spent the last few weeks shopping for a new interactive agency at my day job. Throughout the process, each of the candidate agencies has talked about their capabilities addressing…