What it means to be a “geek marketer”…
Steve Rubel has coined the phrase "geek marketer," describing folks who translate between IT and marketing. I didn't know this was news. I've been a geek marketer since 1995. Of…
Great advice for online marketers…
I couldn't agree with Seth Godin more. Focus on making your product or service great first and the viral bit will take care of itself. For instance, the Blendtec videos…
What’s your cell style?
I'm not sure, but I think Michael Arrington isn't a fan of the new Sprint website. My biggest problem with the site has less to do with its recommendations -…
TechCrunch: NoSo and the Backlash Against Our “Always On” Culture
I knew something like NoSo was coming. Maybe not this implementation, but certainly the idea that folks would want to unplug. What'll be interesting is to see how many people…
Forrester Research on creating engagement online…
Forrester Research outlines four components of engagement, though, even they admit putting them into practice is going to take some work. I'll look at these in more detail over the…