19 words and phrases to avoid in your copy
Lake Superior State University lists phrases deserving banishment from speech and writing. It's likely your customers are starting to get turned off by these phrases, so if you want your…
gapingvoid: "cartoons drawn on the back of business cards": microsoft and chess pieces
I follow Hugh MacLeod (aka gapingvoid) religiously. I read Hugh's blog. I follow him on Twitter. I plan to buy business cards from him. Why? Why so much emphasis on…
What happens to your brand when your corporate bloggers leave your company?
Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…
When is it time to retire a URL?
Never. Don't believe me? Check out Seth Godin's latest. OK, but what about IT's argument - and you know they have one - that it increases overhead, management, blahdee, blah,…
Should you focus on profits or some other metric when developing internet marketing campaigns?
Mike Moran has a great feature today talking about optimizing profits in internet marketing campaigns. Alan Rimm-Kaufman notes in the piece, "Discounts are an addictive drug." I'm continually amazed by…