When is it time to retire a URL?
Never. Don't believe me? Check out Seth Godin's latest. OK, but what about IT's argument - and you know they have one - that it increases overhead, management, blahdee, blah,…
Should you focus on profits or some other metric when developing internet marketing campaigns?
Mike Moran has a great feature today talking about optimizing profits in internet marketing campaigns. Alan Rimm-Kaufman notes in the piece, "Discounts are an addictive drug." I'm continually amazed by…
Thoughts from the first ever travel industry bloggers summit | Tracking Tourism
Thoughts from the first ever travel industry bloggers summit | Tracking Tourism
Expedia launches new media-based pricing model
Wow. Expedia announced a new media-based pricing model today - during Priceline's presentation at PhoCusWright, no less. Is this is a sign that Expedia's seeing fewer reservations and needs alternative…
Mike Moran on doing it wrong quickly
Have you seen Mike Moran's Do It Wrong Quickly Challenge? Very cool. Mike provides a bunch of great questions - and thought-provoking answers - to common issues in online marketing.…