The fine line between connecting with customers and Spam. April 14, 2008 Tim Peter Engagement, Marketing Connecting with customers needs to serve their needs, not yours. When you only use it to serve yours, it's spam. View Full Post
What Karl Rove can teach you about marketing April 3, 2008 Tim Peter analytics, Marketing Karl Rove was a sophisticated marketer. His techniques helped elect the president. What can he teach you? View Full Post
Permission marketing: An interview with Jared Reitzin (Guide to Small Business E-commerce) March 6, 2008 Tim Peter E-commerce, Marketing Jared Reitzin, CEO of mobileStorm, talks about permission marketing and how email marketing and mobile marketing can help small businesses grow. View Full Post
What do you do about late adopters? February 18, 2008 Tim Peter Marketing Early adopters may be fun, but how much business do you get from late adopters? View Full Post
Do your campaigns do this? February 12, 2008 Tim Peter Marketing Grok Dot Com analyzes the failure of Elf Yourself. Here's how to do fun and still succeed. View Full Post