The case for prioritization
What goals do you set for your campaigns? You do set goals, right?
Expedia's expansion plans for offline channels: Expedia opens its first CruiseShipCenter (Expedia CSC) franchise location this month,
TravelTrade has an interview with Paul Brown, president of Expedia North American and Expedia Partner Services Group about Expedia's CruiseShipCenter franchises specifically, and Expedia's offline plans in general.
Where are your customers? Where will they be five years from now?
Hugh MacLeod wondered on Twitter today whether technology renders cities obsolete. Tara Hunt, a city-dweller, worries about the fit of expensive clothes and wants to buy locally. What's interesting is…
Who defines you?
Political campaigns teach amazing lessons about marketing. None, this year, is more obvious than how important it is for a brand to define itself, lest its competitors do it for…
Great promotions with bad execution equal bad promotions
Can you believe this? The huge image, offering a great deal on clearance merchandise, was not clickable in the email I received. Or on the home page of the site:…