Small business link digest – February 1, 2008
This week we review search marketing best practices, why small businesses shouldn't use Sam's Club for SEM, and viral marketing tips from Seth Godin and Ben McConnell.
Why dissing bloggers is a bad idea.
Have you seen this New York Times article that essentially says bloggers don't "...reach our core guest." Of course that's silly. First off, I'm a blogger and my wife, kids…
I love my computer because my friends live in it
I've been spending a lot of time lately on Twitter, from my laptop and Blackberry. Same with Facebook. And Flickr. Your customers are too. But here's the thing. I don't…
Can you buy attention? Could you ever?
Is there an attention economy? Should you even care? I don't think so. Marketers have always exchanged money for tactics (i.e., advertising, commercials, copywriting and creative). Ideally, extremely effective tactics.…
Great example of viral marketing. And for a good cause!
MacHeist shows five great examples of how to build viral marketing campaigns. Check out these excellent viral marketing tips.