What do you want your customers to hear? (Guide to Small Business E-commerce Strategy)
Do your customers hear what you're saying? Do they care? Here's what to do about it.
What do your customers want? (Small Business Ecommerce Link Digest – July 18, 2008)
Great thoughts around the web this week on how to learn from your customers and find out what they want.
How well connected is your brand?
During our discussions over the last couple weeks about whether social marketing is ready for business, I mentioned how you can "...test the viability of Twitter, Facebook, LinkedIn, widgets or…
Build the right metric for your marketing (Pt. 2)
Wrapping up our metrics case study with a look at measuring sales of the program.
How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)
Sometimes you just need to know what you should count in your online marketing. Here's how to find out.