If it's that hard to measure, it ain't working
Measurement isn't always so hard to do. At least not if your efforts are working.
Biznology: What's the most important marketing skill for 2011?
What's the most important marketing skill? My latest post for Mike Moran's Biznology answers the question.
Your Customers Carry Your Competitors in Their Pockets
Online marketers have had to work hard because competitors are just a click away. Now, mobile makes the same thing true offline. Are you ready?
3 Key Questions for Improving Your Web Marketing Performance
Getting your web marketing to perform can be challenging. Here are 3 questions to help you get it right.
2011 Predictions Roundup (Small Business E-commerce Link Digest – January 7, 2011)
This week's list of links looks at search, social, mobile and local predictions from a whole list of FOT's.