The First Conversion:Why Repeat Visits Matter
I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran's Biznology blog, I take…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)
Mark Jeffery's "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" dives into marketing data. So, you know I had to take a look.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.
Is marketing enough?
The Atlantic has A great piece on why GM couldn't be Apple that's well worth your time. It profiles former GM vice-chairman for product development Bob Lutz, who makes the…
6+ Tips for Social, Search and Social Search Success (Small Business E-commerce Link Digest – May 5, 2011)
Search and social provide search marketers a match made in Heaven. Follow these tips to improve your social, search and social search success.