Can You Market Luxury Brands Online?
Luxury brands seem to be failing online. But is online the problem? Or the solution?
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas (Book Review of the Week-ish / Back to School Beach Reads Edition)
A review of Dan Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Tim Peter Thinks
Inside Google's Multi-Channel Funnel Reports
Google Analytics offers new Multi-Channel Funnel Reports. Tim Peter Thinks looks at the Multi-Channel Funnel Reports in more detail.
Measuring The Value of Your Site Content
Want to know what content works for driving conversions and transactions? Here's one way to find out.
Drilling Down on Online Marketing Effectiveness in Google Analytics
Custom Reports in Google Analytics can help you measure your online marketing effectiveness. Tim Peter Thinks looks at one report that works particularly well.