What is a "brand story" anyway?
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
What GM's Facebook Unlike Really Means
GM and P&G are using data to drive their marketing decisions. Are you?
5 common mistakes messing up your marketing plan
Is your marketing plan not working for your business? It's possible these 5 common mistakes are to blame.
When does online marketing become online sales?
When does marketing become sales? When you give your customers a "buy now" button.
What do I mean by "marketing" anyway?
What is marketing, anyway? Marketing is next quarter's sales. Here's why that matters.