All Marketing is Social Presentation
I've long said All Marketing is Social. Here's a recent presentation explaining what that means.
Inside Google’s 2012 Traveler “Road to Decision”
Just a heads-up that I've taken a look at Google’s 2012 Traveler “Road to Decision” Presentation over on the main blog. Loads of good takeaways. For instance, the report (and…
Olympian Content Marketing: 8 Content Marketing Tips (Small Business E-commerce Link Digest – July 27, 2012)
Marketing Land, Webby Thoughts, BlueGlass and others offer Olympic-quality tips and tricks to help your content marketing.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…
Why Conversion Volume Optimization Isn't Better Than CRO
Taking Himanshu Sharma's conversion volume optimization to task.