"Where U @?" Social and Mobile Marketing Presentation
My presentation on social and mobile marketing to the New York City chapter of HSMAI from September 12, 2012.
Google Uncovers Secrets of the Multi-Screen World
Google research highlights how consumers have added mobile to their internet habits. Thinks asks what you can do about that.
What's the Point of Online Marketing?
What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.
Web Optimization Wednesday: 8 Tips for Improving Your Marketing's Effectiveness
8 tips for improving your online marketing and e-commerce effectiveness.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?