MediaPost is wrong. Social media isn't.
MediaPost explains why social media doesn't work for marketing. I explain why MediaPost is wrong.
Indirect route to customers works on Web – The Boston Globe
Indirect route to customers works on Web - The Boston Globe Originally linked from TripAdvisor's Facebook Strategy
ClickZ: Is Everything You Know About Social Advertising Wrong?
ClickZ: Is Everything You Know About Social Advertising Wrong?
Inside Facebook » Biggest Facebook App Acquisition Yet: TripAdvisor Reportedly Acquires Where I've Been for $3 Million (Update: TripAdvisor denies…)
Inside Facebook » Biggest Facebook App Acquisition Yet: TripAdvisor Reportedly Acquires Where I've Been for $3 Million (Update: TripAdvisor denies...)
Web Strategy: What the Web Strategist should know about Facebook
Web Strategy: What the Web Strategist should know about Facebook Oh, Jeremiah, Jeremiah. Where have you gone wrong? There's some great stuff in here, but a couple of doozy's, too.