These boots are made for walking…
Do you wear shoes often? I do. Try as I might, I've yet to find a satisfying and well-paying gig that allows me to go barefoot all day. One reason…
Do you make the same mistakes as Wal-mart and Seth Godin?
Seth Godin wants to know why more folks don't buy compact fluorescent bulbs. He does a compelling job of selling their benefits and provides a link directly to Wal-Mart, where…
What channel conflict really means…
OK, so Seth Godin is basically right, but customers only experience channel conflict when your company does something wrong. Too many people within companies worry about how share gets allocated…
Why mistakes work better than everything except video…
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having…
4 steps to improved online sales; offline, too, for that matter
A recent post by Robbin Steif got me thinking about how I close sales on the websites I'm responsible for in my day job. In concept, it's simpler than most…