Do you make the same mistakes as Wal-mart and Seth Godin?
Seth Godin wants to know why more folks don't buy compact fluorescent bulbs. He does a compelling job of selling their benefits and provides a link directly to Wal-Mart, where…
What channel conflict really means…
OK, so Seth Godin is basically right, but customers only experience channel conflict when your company does something wrong. Too many people within companies worry about how share gets allocated…
Why mistakes work better than everything except video…
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having…
4 steps to improved online sales; offline, too, for that matter
A recent post by Robbin Steif got me thinking about how I close sales on the websites I'm responsible for in my day job. In concept, it's simpler than most…
Content in a Web 2.0 world…
OK, I know I vanished again for a bit. I've been doing quite a bit of traveling and speaking at a number of conferences within my industry. More on that…