Seth and the small business website…
One of the problems with making my living from interactive marketing and running websites is that it looks, on its surface, simple. Most folks have seen enough websites to have…
One of the problems with making my living from interactive marketing and running websites is that it looks, on its surface, simple. Most folks have seen enough websites to have…
Email or browser? The killer app for the first decade of e-commerce - in all its forms - was email. Whether we were trying to capture consumers' attention or close…
Do you wear shoes often? I do. Try as I might, I've yet to find a satisfying and well-paying gig that allows me to go barefoot all day. One reason…
Seth Godin wants to know why more folks don't buy compact fluorescent bulbs. He does a compelling job of selling their benefits and provides a link directly to Wal-Mart, where…
OK, so Seth Godin is basically right, but customers only experience channel conflict when your company does something wrong. Too many people within companies worry about how share gets allocated…