Is Twitter an e-commerce driver?
Twitter, a commerce engine? Interesting. My fear is that ideas like this reflect a return to interruption marketing, devaluing what Twitter (and its ilk) provide. Admittedly, folks would have to…
Grok-dot-com Screencast: Optimizing E-Commerce Product Pages
You gotta love the Future Now guys. Far too smart - and they give stuff like this presentation on optimizing e-commerce product pages away for free. I want to be…
Five reasons why Google Checkout converts better…
Much as I said yesterday, the amount you can learn from the Web to improve your business is staggering. Here's one of the finest experts working today telling you how…
Three steps for improved offline-to-online conversion
After last week’s challenge, the most common request was how to improve sales for wine and liquor stores, given legal issues restricting delivery. Barring changes in legislation, this seems like…
What businesses need to know to improve online sales…
Seth Godin’s got an interesting notion today on how publishing could benefit from the web. It’s an interesting point of view and brings into focus some of the things that…