David Armano on three types of participants and the missing fourth…
Quick overview from David Armano about the different types of behaviors consumers exhibit online. Well worth the read. The one point I would add is that David's missing the "search…
One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark's original point, that you should tell customers what you want them to do, is…
Is “click here” valid link text?
Lisa Barrone from BruceClay.com and Brian Clark from Copyblogger are arguing about appropriate text for calls to action over at BruceClay.com . Back on Copyblogger, Ben Yoskovitz promotes not one…
Learning copywriting from Twitter…
For those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd Sieling. One particularly interesting point: Todd…
What you can’t learn from reviews…
I love CopyBlogger. It's a really great site with many useful tips for marketers, writers and site editors. Over the last handful of weeks, they've been reviewing sites and offering…