Many small businesses I talk to - those with limited e-commerce capabilities or services that don't lend themselves to online purchasing - have the same worry: Am I spending too…
Quick overview from David Armano about the different types of behaviors consumers exhibit online. Well worth the read. The one point I would add is that David's missing the "search…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark's original point, that you should tell customers what you want them to do, is…
Lisa Barrone from BruceClay.com and Brian Clark from Copyblogger are arguing about appropriate text for calls to action over at BruceClay.com . Back on Copyblogger, Ben Yoskovitz promotes not one…
For those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd Sieling. One particularly interesting point: Todd…