Grok.com: The Ultimate Copywriting Cheat Sheet…
Copywriting seems hard for lots of folks, at least judging by the copy I read. Would you like to get better at copywriting? Grok.com has a good list of tips…
20 exceptional sites demonstrate the best of e-commerce…
Nobody's site is perfect at converting visitors to customers. Not mine. Not yours. Not even these 20 killer e-commerce sites you can read about on Varien.com. How does your site…
The “moron in a hurry” test…
Steve Krug would call it the Don't Make Me Think test, but what a classic expression. If, - and I would never suggest thinking of your customers this way -…
Three key ways to make recommendations work…
At the risk of verging into Fred Wilson territory here, you've got to love the new recommendations last.fm sent me today. First, the video last.fm recommended: "Title and Registration" by…
Four tips to help small businesses determine the right amount to spend on their website…
Many small businesses I talk to - those with limited e-commerce capabilities or services that don't lend themselves to online purchasing - have the same worry: Am I spending too…