What page is your home page? (Guide to Small Business Ecommerce Strategy)
Landing pages are your customers' home page. Can they use those pages to accomplish their goals?
Differentiation, difference and ecommerce success (Guide to Small Business Ecommerce Strategy)
Differentiation is a Good Thing and very necessary. Just don't confuse it with being so different you can't learn from others.
Small Business Ecommerce Link Digest – March 14, 2008
This week's list of link love focuses on customer acquisition, small business success stories and, um, Eliot Spitzer. Sorry.
Top Content for February
Readers showed interest this month in small business web hosting, e-commerce strategy, book reviews and, well, me.
Measuring customer satisfaction: the Avinash Kaushik interview
Web analytics don't measure customer satisfaction. Until now. Avinash Kaushik on 4Q and measuring customer satisfaction.