How well connected is your brand?
During our discussions over the last couple weeks about whether social marketing is ready for business, I mentioned how you can "...test the viability of Twitter, Facebook, LinkedIn, widgets or…
Build the right metric for your marketing (Pt. 2)
Wrapping up our metrics case study with a look at measuring sales of the program.
How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)
Sometimes you just need to know what you should count in your online marketing. Here's how to find out.
How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy)
Most people think you can't sell or market inside social networks. You can. Here's how.
Small Business Ecommerce Link Digest – June 13. 2008
The June 13 link juice pours towards Mike Moran, Fred Wilson, GoogleSystem and Stowe Boyd. Drink hearty, mates.