How do you know what to test first in A/B tests? December 17, 2008 Tim Peter E-commerce Knowing what to test is just as important as wanting to test in the first place. Here's what you need to do. View Full Post
3 reasons why A/B testing is always the right answer (Guide to Small Business E-Commerce Strategy) December 5, 2008 Tim Peter E-commerce Even sites with low traffic need to test regularly. Why, you ask? Read on and see... View Full Post
Why the backyard web will change your business for the better (Guide to Small Business E-Commerce Strategy) December 4, 2008 Tim Peter E-commerce The mobile web is very much here. Two recent examples show why that matters to you. View Full Post
The 13-month year September 16, 2008 Tim Peter E-commerce Just some quick fun with numbers today. Check it out. View Full Post
Want to improve conversion? Start at the end. September 15, 2008 Tim Peter E-commerce Getting customers to buy online isn't always easy. But it helps if you start at the right end of the funnel. View Full Post