Is Testing 41 Shades of Blue a Good Idea?
A/B testing is always the right thing to do. Can you go too far? See what Google does.
Making it happen (Small Business E-Commerce Link Digest – 2/27/2009)
Getting people to buy in this market is going to take work and a culture of optimization. Here's how to do that.
How do you know what to test first in A/B tests?
Knowing what to test is just as important as wanting to test in the first place. Here's what you need to do.
3 reasons why A/B testing is always the right answer (Guide to Small Business E-Commerce Strategy)
Even sites with low traffic need to test regularly. Why, you ask? Read on and see...
Why the backyard web will change your business for the better (Guide to Small Business E-Commerce Strategy)
The mobile web is very much here. Two recent examples show why that matters to you.