What A/B testing, P.F. Chang's, a really good CEO and the hare have in common
Getting better isn't a one-time event. Here's why you must work to continuously improve
How not to run a Google AdWords campaign. Or any other.
Even the best companies using the right tools can screw up. A case study in how to do that.
Does Dell's hidden discounting work? It's a mystery to me.
Is Dell's "mystery savings" promotion the silver bullet we've all been looking for? thinks is on the case.
Grow revenues now: 6 steps to success. (Small Business E-commerce Link Digest – April 24, 2009)
Here are 6 valuable tips to help you grow revenues right away.
Want to improve bounce rate? Six questions you must get right.
Customers who bounce from your site aren't customers. They're a lost opportunity. Here's how to prevent that.