What does an A/B test look like, anyway?
ProFlowers offers a great example of A/B testing. thinks shows why it works.
6 down and dirty e-marketing tips (Small Business E-commerce Link Digest – June 12, 2009)
Social media marketing and testing techniques top the trends in this week's links. Check 'em out.
How creative are you? (Small Business E-commerce Link Digest – June 5, 2009)
This week's links give a shout-out to creative types like David Armano, Hugh MacLeod, and Google.
Are you sure brand awareness isn't a goal? Really?
Brand awareness may not make a good goal. Here's what does.
Should Google's antitrust woes worry you?
The Google antitrust investigation looks like it's heating up. Should you care? thinks takes a look.