Are your customers a puzzle? Or a mystery?
What makes us think we know our customers and their desires as much as we do? Is it possible we're asking the wrong questions?
How much should you care about your home page?
Unlike a traditional landing page, the answers to your customer's question is usually not on your home page. How do you draw the customer in?
4 sure e-commerce tips to boost conversion… for sure. (Small Business E-Commerce Link Digest – November 13, 2009)
4 quick tips to help you with your holiday e-commerce production.
Will adding payment options REALLY help your conversion rate?
Do more payment options equal more conversions? thinks is on the case.
The 3 reasons Amazon's PayPhrase matters to your business.
Amazon has quietly introduced its new PayPhrase option. But, can you expect them to STAY quiet with it?