How Customer Data Drives Satisfaction and Increased Revenues
Over the last few days, we've spent a bunch of time looking at who owns your customer, how great hotels use customer data to own their guests' experience, and why…
Want to Own the Customer? Own the Data – Thinks Out Loud Episode 112
Want to Own the Customer? Own the Data - Headlines and Show NotesWho Owns Your Customer? How the Best Hotels Own the Guest (Travel Tuesday) Do Marketers Rely on Instinct…
What Are Your Customers Actually Buying? (Travel Tuesday)
Travel marketing (as well as most services), requires offering experiences that meet your customers expectations, every time. Here's why that matters.
Is Permission Marketing Still Relevant?
Why you need your customers' permission to market to them.
The Race You Can’t Win
Running a race to zero with your competition is a race you can't win. Here's what to do instead.