Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here's a bigger question: Why should…
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
Microsoft's Satya Nadella recently showcased the company's vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)
Ever since the pandemic, you and your customers have lived through a massive transformation. And it's not only “digital transformation.” Instead, it's transformation of every aspect of our lives. We’re…
How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378)
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…